[Guide for Beginners to Earning Money Online – Part 3]
What’s the Difference Between a Page and a Post in WordPress?
You must be wondering…
The difference is not essential, really. Whether you publish your content as a page or as a post, it’s still the content of your website. Both can have all the design elements, both can be added to the menus, both can have links and comments, and both are treated equally by the search engines.
Then, why do we have two types of publications in WordPress and how would you decide which type to use?
- Pages would serve as pillars and define the structure of your website.
The content to which you send your visitors most often could be arranged in pages.
- All “static” content is recommended to publish as pages.
All legal policies and disclaimers should be created as pages. “Contact Me/Us” is usually a page.
- Any content that does not require user interaction is usually published as pages.
Many WordPress design themes by default don’t display the “Comments” field under the article published as a page. However, you can always enable Comments if you wish.
The choice is personal. For example, I prefer having the “About Me” page, but I know that many bloggers make it a post.
If your website’s Homepage is set as a blogroll, the most recent posts will automatically appear there, and pages won’t. A Static Homepage must use a page that you’ve designed in advance.
You would want to add your pages to the menus as they don’t appear on a blogroll homepage automatically. If you wish, you can add posts to the menus as well.
Posts can be arranged by categories, while pages cannot. Categories can be added to the menus.
Pages can be arranged in a hierarchy, while posts cannot.
In other words, a page can have a “parent” or “child” page. For example, if “Travel Europe” is a page on your website, and its permalink is:
you could you set up a page “Travel Spain” as its “child”, and its permalink could be
Below is a comparison table:
|Content||• Most essential |
|• Periodic publications|
|Automatically appears at the top of the blogroll Homepage||No||Yes.|
“Stick to the top of the blog” option is available
|Comments||Yes, usually need to set this option manually||Yes, usually by default|
|Ability to include in Menus||Yes||Yes|
How To Write a Blog Post About Yourself
First, why would you want to have a post or a page about yourself?
The post about yourself as an author of your website and a founder of your business is very important for any blog because it creates a level of trust that you need if you want people to follow your publications, take your advice, and get a high rate of conversion
This page could be about you, about your team if you are working with a team, or about your company.
The “About Me/Us” post or page can be different from your other articles in a sense that
- it does not have to target a keyword or keyphrase
- It doesn’t have to be very long (could be under 1000 words)
Let’s get to the point: how to write a blog post about yourself?
I’ll assume that you’re a single owner of your blog. You can adjust my recommendations with respect to your company if that’s what you choose to do.
The title of your post will be one of the following examples or something similar that clearly identifies the content:
- About Me
- About the Author
- About Julia [replace with Your First Name, Full name, or Pen Name – whatever you are comfortable giving out to public]
Somewhere at the top of the post, you will include a picture representing you. It can be your headshot, or a family portrait where you are in the center and it’s clear which one in the group is you, or even a drawing, a caricature, a logo, or basically any image uniquely representing you.
This image must be of good quality and look professional (whether it’s a portrait or graphics). Don’t use blur photos taken in low light. Use this same picture across all platforms where you run your business – so that people can easily recognize you and associate your name with the content. Doing so will help you to brand yourself and become more visible in your market.
The story should be focused on you in relation to your business showing your personal interest, experience and why you want to help people in your niche. It can include some personal and family information to make people feel like you are a real human being and they know you. If you don’t want to share anything from your personal life at all, that’s okay too.
In your writing, try keeping the size of each paragraph under 8 lines of text. It is a proven fact that the short paragraphs with sufficient spacing keep a reader more focused and willing to continue reading. This rule applies to any content that you’ll be writing – not only the “About Me” post. Keeping your paragraphs short is among the techniques suggested for increasing the SEO.
The structure of your story could be as follows:
- Introduce yourself and welcome visitors to your website.
- Tell a little something about your life that could be interesting and relevant to your niche.
- Explain why you want to and feel capable to help people in your niche.
- Outline the purpose and the goals of your blog.
- Since we are publishing this content as a post, which usually has a comment section below the content, let your visitors know that you’d be happy to hear from them, and prompt them to leave a comment for you in the field below if they have any questions or need a hand.
- Sign your story like you would sign a letter: valediction, your name and your title, such as:
All the best, [or some more creative wishes in your closing greetings]
Julia [Your Name],
Founder of BuildABlogDemo.com [Your Website Name]
If you have a Contact Page on your website, you can add a line at the end:
“Please feel free to contact me. I’d love to hear from you!”
and link “Please feel free to contact me.” to your contact page.
For each logical part of your story add a headline that highlights the main idea of the following few paragraphs. Use H(n) tags to define headers.
The content itself must be your unique story and it has to be relevant to your niche.
These are the guidelines for how to write a blog post about yourself. I hope they are helpful. Now it’s your turn to do the job and actually write your story.
If you are a member of Wealthy Affiliate, there are two ways to start writing your “About Me” post:
- Freewriting in your WordPress back office
- Using the “About Me” template on the SiteContent platform within Wealthy Affiliate and publishing from there directly to your website.
Next, I’ll show you how to use the editors and publish your first post.
Creating And Publishing Your First Blog Post in WordPress
Working in WordPress editor is pretty easy. The latest Gutenberg editor is designed to work with the blocks. I personally find it very convenient and flexible.
However, if you were familiar with the old classic editor and like it better, you can enable it by using the “Classic Editor” plugin. Wealthy Affiliate members get this plugin installed and activated on their websites automatically during the build process. Others would have to install and activate it in order to revert to the old WordPress environment. If you need guidance on how to install and activate a WordPress plugin, you can follow this link and refer to the video I’ve recorded while talking about All in One SEO Pack plugin.
Most Wealthy Affiliate members work in the SiteContent editor rather than in WordPress directly. Then, you shouldn’t worry about the “Classic Editor” plugin – leave it as is. But, if you prefer WordPress blocks over many benefits of the SiteContent, you can deactivate the “Classic Editor” plugin.
I use both: sometimes SiteContent and other times – WordPress Gutenberg. If you are like me, you can modify the settings of the “Classic Editor” plugin: check “Yes” to “Allow users to switch editors”. I’ve also set “Block Editor” as a default, but it’s totally up to you.
Don’t forget to save changes – click the blue button at the bottom!
Let’s get started!
Login to your WordPress Dashboard. Find the “Posts” in the menu on the left-hand side.
It’s time to delete your “Hello World!” sample post. Go ahead, trash it!
Under “All Posts” click submenu “Add New”. I’m using the Gutenberg editor, and my screenshots reflect this environment. I’ll let you explore the editor on your own, but the screenshots below will give you some ideas on what controls are available and how it works.
The first block that appears in your post is always a Title. The next block below is set to a paragraph. If you bring your mouse over, you’ll see the icons appearing above it on the right. These are the most commonly used blocks for you to quickly switch to. If instead of a paragraph you want to have a header, click “H” in the middle. To insert an image – click the first image icon. The 3rd icon is for the image gallery, which I rarely use if ever. But, it depends on your niche. If you are in the Travel or Photography niche, for example, you may use the gallery more often.
When your cursor is in the Title block or outside of all blocks, on the right-hand side, you’ll see the settings options for the entire document. When your cursor is in a block, the customization options shown on the right of the page are per this current block (see the screenshot below showing the paragraph properties).
You can change a paragraph to a related block type such as a Header or a List, by clicking on a ¶ icon in the top left corner. If you need some block type other than those available in shortcuts, you’d need to click on a “+” icon. This will display all available blocks organized in groups. Click on the down-arrow to expand each group.
Periodically, your draft is being automatically saved. Don’t rely on auto-saving and save your draft manually if you need to take a break.
While you’re working on your post and not ready to publish it yet, you can click the “Preview” button to see what your post looks like in a browser on your website and test its appearance on mobile devices with a free tool like Mobile/Responsive Web Design Tester. Remember that mobile compatibility is an essential factor in the SEO ranking algorithm.
Start typing in the title of your post, and when done, press “Enter” on the keyboard, or use the mouse to place your cursor in the next block.
If your first paragraph is just a text, then simply continue typing. You have some text edit options right at the top of the block. You can highlight single words or sentences and make them bold, italic or add a hyperlink. You can align your text to the left, right or center – those are common options and icons for most editors. While in the paragraph block, expand the formatting options on the right by clicking the down-arrow. You have several additional options to change the font size, style (Drop Cap) and color for the entire block as well as the block’s background.
When it comes to the point of creating a Header, you’d have options to select H1, H2, H3…. These tags are corresponding to the header sizes and their weight (or importance). Be consistent in using headers and respect hierarchy. In other words, don’t place H2 as a subheader under H4; they should go in the opposite order.
To upload your picture, change the block type to the image. It will display the prompt for you to select your image from the media library or upload it from your computer. Choose upload as you don’t have your portrait in the library yet. Once uploaded, it will be saved in the library automatically.
I like the flexibility of the WordPress Gutenberg editor. You can move blocks around, create new ones in a chosen location, duplicate or remove a block without a need for highlighting, copying, cutting, pasting, and without the worries of accidentally affecting the rest of your content. This is especially helpful when it comes to images.
In this article, I’m using the SEO checkmark image repeatedly to draw your attention to the points that contribute to Search Engine Optimization. Using the “Duplicate” and “Move” block features in the Gutenberg editor instead of inserting the same image from the Media Library and resizing it each time, saves me much time.
You must set the Alt Text (Alternative Text) for every image on your website. This is what screen readers read to visually impaired users. Search Engines take your rank points away if you don’t provide the alternative text for the images.
If you align your image to the left or right, the text will wrap around it. You can modify your image size by choosing preset sizes from the drop-down box on the right-hand side, selecting a percentage of the selected preset, or manually adjusting its width or height.
For the short “About Me” post, I don’t need more than one image (though, I could have more if I wanted to add some additional illustration to my story). I will set this same image as a featured image for my post. If you don’t know how to set up a featured image and what its purpose is, please refer to my video tutorial.
WordPress collects some statistics about your document. To see the statistics and your content structure, click on the little “i” icon at the top (see the screenshot above). Here, you’ll find out how many words you’ve written, and whether you were consistent in using the headers. The reasonable length for the About Me post is somewhere between 500 and 1000 words. My 540 words are on the lower side but it still fits the recommendation.
Since the “About Me” post does not target any keywords, we don’t need to do anything extra for the SEO.
I am now ready to publish my post. How about you?
When you click on the Publish button, you’ll be asked for confirmation. So, you’d have to click “publish” again before you can see your post live on the website.
Creating And Publishing Your “About Me” Post from the Wealthy Affiliate SiteContent Platform
Now, I’m going to introduce to you the SiteContent Platform within Wealthy Affiliate.
Here are only some of the features offered by the SiteContent platform:
- Indicates whether your published post or page was indexed by Google
- Advanced Spelling/ Grammar/ Punctuations/ Sentence Structure checker
- Vocabulary enhancement suggestions
- Duplicate content checker
- Over a million royalty-free stock images
- Ability to organize your content
- Ability to set writing goals and keep track of the accomplishments
- Keeping statistics of your writing
- Ability to template content
- Auto-save your content every minute
- Dynamically keeping track of your word count, headings and paragraphs as you type the text
- Keeping version history
- Publishing directly to your website
If you’re not subscribed for a Wealthy Affiliate membership yet and would like to use SiteContent platform, sign up here for free:
You can also use SiteContent for your scrap work, notes and internal blogging within the Wealthy Affiliate. WA internal blog posts rank very well and the links can be shared with the rest of the world via social networks, emails and on your own blog.
Click the link to watch the SiteContent video-presentation by Kyle, the co-founder of Wealthy Affiliate: “SiteContent – The Complete Walkthrough”
As you start writing more content, you’d appreciate this platform even more. The post about yourself is a short one and does not require many images or in-depth work on SEO. However, there is an amazing grammar checker available via this platform. Also, there is a template in SiteContent for writing the “About Me” post, which can be helpful if you’re still unsure how to write a blog post about yourself.
To Access the SiteContent from the Wealthy Affiliate Dashboard, choose “Websites” in the menu on the left-hand side. Once you start working on this platform, the most recent documents you’ve created will be shown on the far right under “My Recent Content”. These are the shortcuts to the documents you want to continue working on.
Under each document’s thumbnail in your recent content preview and on your SiteContent dashboard, you’ll see a little “G” icon, which tells you whether your document was indexed by Google: grey dimmed color – not indexed yet; Google’s bright color scale – indexed. Of course, only the published posts or pages could be indexed.
Since my assumption is that you haven’t created any documents yet, we’ll use “SiteContent” Submenu under the “Websites” to enter the Dashboard.
To start creating a post about yourself you can either click “Create New”, which opens a blank editor, or you could click on Templates at the top and then select the “About Me” template on the next page (shown in the screen below).
Follow the template’s instructions to type in your own text. Replace headers with your own. Make additional headers, if needed.
The Writing Goal is set for every template (see the image below). These are the minimum numbers; you can always go above the suggested goals. In the case of the “About Me” template, you don’t need to pay attention to the number of words in that goal. Actually, the number of words goal is not set for this article. 93 words simply reflect the actual number of words used to create this template.
There is really no minimum or maximum for this story. As I mentioned above, the suggested length for this article is anywhere between 500 and 1000 words, but it can be shorter or longer: just make sure that after reading about you, the reader leaves this page with a feeling that he or she knows you a little. Also, be careful not to put your reader to sleep by a very long post!
As you start typing, the statistics at the bottom of the page will automatically update showing the real-time words, paragraphs, and headings count. The green circle will close and the percentage will turn to 100% as you reach the Writing Goal.
This feature will be helpful in writing the future content, and not so much in this post since the goals are set based on the existing text in the template itself – so, they are already reached at the time you start writing your story. Still, as you type more words, add paragraphs and headers, your actual counts will show in these green circles. In the screen above, you see that I’ve removed the first sentence of the template and added my own. The number of words in the first green circle has changed to 97.
The screenshot above also shows you the autosave statement. Your changes to the document will be automatically saved every minute.
The text edit controls are similar to those in most editors. You can choose text formatting as H1, H2, H3 header or a paragraph, ordered (numbered) or unordered (bulleted) list, change parts of the text to the italic and/or bold font type, insert a link and align your text on the page as you wish.
You can also insert images. Click on the Image icon to get the dialog box shown below. If you changed your mind, click the same icon again to make the pop-up box disappear. For the post about yourself, you’d want to upload your own picture.
In the future, as you write more articles, you may need some images that don’t have to be unique for decorating or illustrating your content. The SiteContent offers a library of over a million royalty-free images that you can use. Your recently used images also appear in this dialog: if you inserted an image once, you won’t have to search for it or upload it again in order to reuse it.
Once you uploaded or selected the image you want to use in your content, you’d be offered an option to crop it in a rectangular or circular shape.
You can also add an Alt (Alternative) Text here – a short statement describing your image. Even though the prompt in SiteContent says that it’s optional, Alt Text is required by the International disability laws in terms of your website accessibility. You’d want to have it for each image because it’s an essential factor in the SEO. You can also add Alt Text in WordPress after your document is published – that could be the reason for being labeled as “optional” in the SiteContent.
Another feature of the SiteContent I’d like to touch upon is the Grammar Checker. This checker is absolutely incredible and is much more thorough than any other grammar checker I’ve ever seen.
It’s very important for the SEO that your content is free of grammatical errors.
The Grammar Checker in the SiteContent performs verifications in 4 categories:
- Sentence Structure
It then highlights errors and concerns in color-coding and offers suggestions for corrections.
When you finished your article and ready to publish it to your website, click the “Publish” button in the top-right corner. In the pop-up dialog box,
- Choose your website’s name from the top drop-down box (I assume that at this point you only have one website).
- Select “Post” type (perhaps, it’s already selected by default).
- From the next drop-down list, choose the user – admin; we didn’t add other users yet.
- Verify the permalink – that’s the web address of this particular post. You can change the last part of the permalink, but in most cases, you wouldn’t want to do so as it includes your post’s title, which in other publications will contain your targeted keyword – essential for SEO!
- Click Publish at the bottom of this pop-up box.
The duplicate content checker will verify that your content is unique before publishing it.
Identical content across domains is going to negatively affect your website’s ranking. Therefore, if you have multiple websites, your “About Me” story must be different on each of your sites; you can’t simply copy your story from one site and paste it to another. If the content is not unique, the duplicate content checker will give you a warning. You can ignore this warning and publish anyway, but as I said, in most cases, it will hurt your site’s ranking.
You can now view your published post on your website by clicking the “View Post” button in the pop-up menu, entering the permalink in the address bar of your browser, or by going into your WordPress Dashboard and viewing from there. If you need to make some final touch-ups on your published post, you’d do it in the WordPress classic editor.
As a blog owner, you collect at least names and email addresses. This information is asked when people leave a comment under your posts. You may also have a “Contact Me” page or run an email campaign asking visitors to subscribe to your newsletters – that would also include a request for visitor’s email address and most likely, name.
This is the only page on your website that will have duplicate (non-unique) content. We’ll make modifications for this page in our All in One SEO plugin’s settings that will save our website from being penalized by the search engines for the duplicate content.
If you are planning to earn money via affiliate marketing and by running 3rd-party ads, you probably won’t be collecting more personal information than a name and an email. Your visitors will be directed to the merchant’s site before it comes to the point of providing their shipping and billing information.
You may feel differently, especially if your site assumes more user involvement, and you do need to collect more information from your visitors.
You could also combine both templates if they both provide pieces of useful and relevant content, but neither one can be used in full.
If you are not a Wealthy Affiliate member yet, click this box to sign up for free:
In the body of the document, replace [YOURSITE.com] with your actual site URI (Universal Resource Identifier) – no need to include the http:/ https: protocol. For my Build a Blog Demo website, it will be buildblogdemo.siterubix.com There are 7 occurrences of this placeholder that you’d have to change.
Replace [YOUR FIRST NAME] with your name and [EMAIL ADDRESS] with your email address (only one occurrence of each).
You are done and ready to publish. For the detailed instructions on the publishing process, please refer to “Creating And Publishing Your ‘About Me’ Post from the Wealthy Affiliate SiteContent Platform” section above. In this case, you’ll select “Page” as a type of your publication.
The duplicate content checker will check your content for uniqueness. It will find that the content is NOT unique and give you a warning.
Click the “Publish This Content Anyway” button, and then choose “Edit In WordPress” in the pop-up menu.
In the WordPress editor, scroll down the “About Me” page to the All in One SEO Pack section below your article and find
- NOINDEX this page/ post and
- NOFOLLOW this page/ post options.
Tick them ON.
These meta tags will hide this page from the search engines, so that it doesn’t raise a duplicate content red flag for Google, Bing, and Yahoo. As the name suggests, NOINDEX means don’t index this page into the search engines. NOFOLLOW means don’t follow any of the links within this page either.
Converting a WordPress Post to a Page.
For the sake of training and expanding your experience with WordPress, let’s convert your “About Me” post to a page. We can then manually enable Comments under the “About Me” page.
My personal preference is to have the “About Me” article as a page and not a post. I don’t want it to show in my blogroll on the homepage. I like having it in the Main Menu at the top, which I strongly recommend to you as well, whether you keep it as a post or turn it into a page.
Head over to your WordPress dashboard again, and in the main menu under “Plugins” click “Add New”. Search for “Post Type Switcher”, install and activate this plugin.
If you need detailed instructions on installing and activating a WordPress plugin, click this link and watch the video where I show how to Install All in One SEO plugin. The installation process is the same for any WordPress plugin.
You don’t need to modify any settings for the “Post Type Switcher” plugin. Once the plugin is activated, click on the Posts in the Main Menu. Find the “About Me” post – it should be the only post that you currently have if you are building your website with me and at the same pace.
Bring your mouse over the title of the post. The small pop-up menu opens up. Click “Quick Edit” on that menu.
On the next page, find Post Type on the far right, click on the down-arrow to expand the drop-down list and select “Page”.
Keep the “Allow Comments” checkbox checked and click the “Update” button.
That’s it! Your “About Me” Post is now a Page that allows comments.
To switch a page to a post you’d go through the same steps, except that you’d start in “Pages”, find the page you want to convert, and in Quick Edit mode select “Post” for the new type instead of “Page”.
- If you are not going to use the “Post Type Switcher” plugin again any time soon, deactivate and delete it. Don’t keep on your website the plugins that you don’t use continuously.
- If you followed my tutorials, don’t forget that we used “Hello World!” post and the “Sample” page in the Main Menu we’ve created. Open this menu by selecting “Appearance” on the left-hand side of your WordPress Dashboard and then “Menus”. You’ll see both menu items marked “Invalid”. Click a little down-arrow next to each item to expand the dialog box, and then “Remove”.
In Part 3 of the Guide for Beginners to Earning Money Online, we’ve learned:
- The differences between a Page and a Post in WordPress
- How to write a blog post about yourself
- How to convert a post to a page and vice versa
I’ve also walked you through the creation and publication of the “About Me” post in the WordPress environment and in the Wealthy Affiliate SiteContent editor.
Then, we’ve converted the “About Me” post to a page with the help of the “Post Type Switcher” plugin. We’ve set this page to allow users’ comments.
I hope that this tutorial was helpful for you and you’ve learned something new from it!
Please let me know what you think in the comments field below and also don’t hesitate to ask any questions you may have.
I’d be happy to give you a hand if you had any problems while performing tasks in this tutorial.
I’d appreciate it if you share this post in your social networks.
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